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https://lh5.googleusercontent.com/yJOjbqw2dHP2WTzLPQN014HcgPbzhl4tv82D3Zi534GCaAdD-gvTbmTltHSPhvDiHDPi7R0oK37hW2rcNUhtealEB36Umzfw_4_yKCyfgZYq-MR1sFywkjQf1ODSKEtCds9rlnoH
It’s an email not rocket science. 🚀
You may think you sound brilliant, but your reader has to work harder to get what you’re saying.
Do you know what happens when your reader works harder? They stop reading.
<aside> 💡 Complexity kills reply rates. Complex writing introduces what's known as cognitive load. Cognitive load is that moment when someone starts diving into the details and your eyes glaze over. Your short term memory is momentarily overwhelmed, and you stop paying attention.
</aside>
Try to write at a 5th grade reading level. A 5th grade reading level appears to be the sweet spot for generating a positive reply. 70% of emails written in Lavender are beyond a 10th grade reading level.
<aside> 💡 Reading level is a measure of how complex the writing is. It's measured as a grade level because it's designed to estimate if a person at that grade level of education can understand it. It's a byproduct of the number of words, characters, and syllables.
</aside>
How do I do this?
**Lavender** shows you the reading level of your email as you type.
Use: