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Formality

You send the perfect cold email. You get the response… now what?

https://lh5.googleusercontent.com/HdxIL1yi6x-LkDQyIyA_y5SK8s9xewk8Z6OeD5ySUdX-rWHuVIUzktOkAbHeY0xSvzmmDMLP1AKDwA-F098jWXHj6Nf_Tthruh0sALgbTVp9Q3bYhpKtjulh1_g_4UzBUVvz0bGC

Just like in an in person conversation, you want to reflect the writing style of the other person and you want to deflect negative emotions.

This means matching their:

You wouldn’t respond to a formal, long email with a short casual note. Just like you wouldn’t respond to a casual one-liner with “dear” or “sincerely”.

Mirroring is a highly effective skill for building rapport. Being able to do this digitally is a persuasive superpower.

Need help with this?

Lavender applies analysis to inbound emails to help you “read the room.”

https://lh6.googleusercontent.com/b6xrh6YE0CpRSUbfQKtYp8Mnxt8ivkYPmrPkgmEBD2G6tjQ-YCv5jSLCoRItjlmeoSBL_vHNeh5vbUXEOy1Ctx4w3z8ohOE6u0dzUon8y9pWkbkBl-SMmDTI8Yz01zOlI364I3a0

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Formality