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If you haven't heard of Calendly, I'd like to welcome you to the 21st century.
It's a tool that connects to your calendar and enables another person to book an appointment at the click of a button.
I personally love this Atlanta-based company. What's more thoughtful than a convenient link that gives you access to any time I'm available?
Before you hit send with that link, understand that it's polarizing.
Some people don't like calendar links of any type. Some think it's a weird power play. Others just think you're being thoughtless because you can't take the time to find a time.
Let's talk about the "Power Play"
You reach out to someone about finding a time. They fire back a calendar link.
They are probably thinking they're being super-efficient, and that you'd appreciate that your time is valued. It rubs some people the wrong way.
It feels cold 🥶 just a link can make the other person feel like "you couldn't be bothered".
I've found a great way to warm these interactions is to ask for their calendar link while offering your own with an explanation that it's faster for all parties.
<aside> 💡 Leave the link out of your signature. Having a calendar link in your signature line is a red flag that you're a salesperson. People are looking to triage their inbox, don't give them an easy excuse to sweep your email into the trash.
</aside>
The CEO of Blissful Prospecting, Jason Bay (aka JBay), changed my thinking on how to balance this, so I created this page to share.
Here's JBay's tested methodology:
He found when testing this had the highest conversion, but he also found people chose each of the three options equally.
It's the perfect combo of thoughtfulness and efficiency.
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