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We've all had the internal dialogue.
"Do I start my email with Hi? Hey? Just their name? Maybe a friendly, Howdy? 🤠"
Do what's natural for you.*
*Howdy might be over the top if they don't know you.
Some people say "Hey" is too informal. I personally say hey, so why wouldn't I write it.
<aside> 💡 Using just their first name to start a cold email is a great way to maximize preview text.
</aside>
When Can I stop though?
Ever get into a back and forth, and it feels unnatural that you’re greeting them in every email?
I get it… it’s kinda annoying.
Especially given how normal it is to fire off a quick text, DM, or even a Slack message.
**Mirroring is the key.**
Check the other person's level of formality.
If they’re writing very formally to you, you should continue using the greeting. Better yet, match theirs.
A good rule of thumb is to follow their lead, but there is a grey area. If they’re writing very casually to you, and you’re emailing back and forth quickly. In that case, it might be appropriate to drop the formality.
Trust your gut.
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