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https://lh4.googleusercontent.com/EIlE67gDkwmuXKJPtQ7deveZVbsonRoL4PVOcuNHmrSqMYHjo2fkliWo-329uUivBZ4uyxapU9h6IXsoW3pUM_uBTfBBks6QnVwpufFQT9oJStyCkR5frkVs1PNU5_cj3NDVAEwL
The “perfect cold email” is really dependent on who you’re messaging, why you’re reaching out, and in the context in which they’re going to receive it.
Sadly...there isn’t one perfect email.
I can send the same great email to two people. Their backgrounds, motivations, and biases determine if it’s going to work.
<aside> 💡 Cold email means the email was unsolicited by the recipient. It’s a required skill if you’re in sales, but it’s not just for salespeople. Good cold emailing can expand your network, land your next job, and can teach you valuable lessons in business.
</aside>
If you follow the advice in the following pages, you'll send a good email:
Don’t Overcomplicate It + Buzzwords
But... I can't leave you hanging. Here's a heuristic that never goes out of style:
“Their first name,
Start with a thoughtful piece of research that’s hyper-relevant for why you reached out.
Quickly transition to a clear ask.
Explain who you are. Build credibility by speaking to the outcomes they care about.
Reiterate your original ask.
Talk soon, Your Name